Player Retention-The Key to Success

Player retention strategies were a hot topic at this year’s internet bingo summit held in London. Several experts hosted a panel discussion devoted to player retention strategies. For years internet bingo operators focused on player acquisition and neglected player retention strategies. Since bingo sites are competing for a limited pool of players they have realized just how important it is to retain players once they have signed up. Typical player acquisition strategies have included generous deposit bonuses; free no deposit bingo and a selection of special  bingo bonuses and promotions.

Since there are over 400 internet bingo sites targeting the UK bingo market it is essential that bingo operators retain current players once they have signed up. Today player retention is every bit as important as player acquisition. Gaming industry reports indicate that internet bingo has the highest player retention rate in the online gaming industry. Instead of the same old deposit and reload bonuses bingo providers are implementing new programs designed to keep players coming back for more.  Daily, weekly and monthly bonuses are now common at most bingo sites.  Many sited have implemented cash back schemes to give players more value for their money. Many bingo operators have improved their player loyalty programs. In the past loyalty programs were hardly worth the effort. Players could only exchange points for cards. Today’s loyalty programs are more generous and loyalty points can be traded for cash and other prizes.

Today’s online bingo players are more sophisticated and are always on the lookout for the best deals. Bingo sites that do not adopt player retentions strategies will lose players to sites that have implemented generous programs designed to retain players. Last spring Virtue Fusion implemented a player loyalty points system at their network of internet bingo sites. Loyalty rewards include extra deposit bonuses and shopping vouchers. Virtue Fusion also offered players an extended bonus system. In a statement Virtue Fusion’s chief executive said “Customer retention strategies are key to an operator’s success and the new tools developed by Virtue Fusion will continue to ensure loyalty among players on our worldwide network. These unique products will provide a significant business advantage to our operators and players will enjoy a real point of difference on their platforms. I’m sure that they will prove to be a very powerful combination alongside our market-leading online bingo games.”

Today’s internet bingo players expect much more for their hard earned money. All of the new programs designed to retain players have been well received. As industry competition heats up loyalty programs and other player perks can only get better.