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Oct
26th

Gambling on Smart Phones On the Rise

According to figures from British bookmakers Paddy Power and BetFair gambling on the new generation of smart phones such as Apple’s iPhone is rapidly increasing. Paddy Power’s chief operating officer Breon Corcoran told reporters that 34% of the company’s active customers are using their smart phones to access the company’s betting services. He also said that Paddy Power’s mobile revenues quadrupled in 2010. Corcoran also pointed to the growth of mobile users and said that in January of 2010 the company had 10,000 mobile users. By January 2011 that number had increased to 50,000 mobile users and by April there were 120,000 mobile users. Corcoran credits the company’s applications for iPhones, ipads and phone and tablets running Google’s Android mobile software for the massive increase.

IHS Screen Digest released independent figures that showed that net mobile gambling revenue in the UK grew from £19million in 2009 to £41million in 2010. Senior analyst Ronan De Renesse credited “a new wave of speedy, glamorous mobile gambling applications” as the main factor in mobile gaming growth. Betfair said that the company has been prospering because of the growth in mobile gaming. Betfair announced that in the past year the company has taken more than £1bn in bets from mobile devices. During the last year 168,000 punters placed bets with Betfair from their mobile phones, up 122% from the last fiscal year. Year on year Betfair’s mobile revenues were up 88%. Raj Vemulapalli, Betfair’s vice president of mobile engineering stated “Developing new betting methods and experiences for the increasing amount of our customers who wish to access Betfair through their mobile phones is a key priority of the business.”

Betfair is investing heavily in mobile applications and has launched next generation mobile applications for mobile devices running Google’s Android software which is the dominant mobile platform worldwide. Betfair is also launching methods for outside app developers to integrate Betfair into their own applications. This year Apple allowed real money gambling applications at their app stores for the first time. Google has taken a harder stance and has moved in the opposite direction. In addition to betting apps several internet bingo sites have launched their own applications. The mobile bingo niche is the fastest growing sector of the online bingo industry and experts expect the growth to continue well into the future. Mobile gaming has made betting and playing games more convenient than ever before.