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Feb
26th

Mobile Bingo Growth Slower Than Expected in 2011

Last year most internet bingo and gaming experts said that mobile gaming would drive industry growth in 2012 and beyond. Mobile bingo has been a big success and in the UK it is common to see women playing mobile bingo on buses and commuter trains. One study showed that a large number of office workers in the UK play mobile bingo during breaks and a significant number admitted to playing internet or mobile bingo during company time. One study calculated the work hours lost to surreptitious bingo playing during work hours and the number was astounding and costs the general economy millions in lost productivity.

Last year a study by the UK Gambling Commission showed that mobile gaming may not be growing at the rapid rate suggested by internet gambling experts. Yhe UK Gambling prevalence study by the Gambling commission suggested a minute increase in remote gaming, 0.07%. In the internet gambling sector the study said that for the year ending June 2011 11.8% of all the 4,000 adults surveyed by the commission said they had engaged in some form or remote gambling during the four weeks prior to the survey. The dates used to tally the figures were average figures in September 2010, December 2010, March 2011 and June 2011. 50% of those surveyed had taken part in at least one National Lottery game. The figure is just slightly larger than the 2010 figure of 11.1%.

The survey said that most of the remote gamblers were men from 18 to 44 which is very close to the average age range of internet bingo players although an overwhelming majority of bingo players are female. Land based gaming was popular and the survey showed that from January to June 2011 , the average figures in September 2010, December 2010, March 2011 and June 2011, 56.7% of all the adults surveyed had participated in some form of land based gambling. The numbers were up and statistics show that in 2010 the figure was 55.5% and in 2009 it was 55.2%. The figures show slight increases and not the massive increases predicted by some industry experts. Some experts cited economic factors as a reason for the slight increases.

The slight increases suggest that mobile gaming may not be the bonanza predicted by so many industry observers and experts. Some say that economic recovery will cause a rapid rise in mobile bingo and other forms of gaming. The internet bingo sector remains the fastest growing sector of the online gaming industry. Although the figures are from last year they suggest slow growth until a full economic recovery takes place. In some ways the recession has benefited the online bingo industry as players forgo more expensive live bingo games in favor of playing internet bingo at home.

Social gaming is another sector that is growing. A huge selection of social games are available on social networking sites such as Facebook and MySpace. There are several versions of internet bingo available to social gamers. Recently the release of Zynga bingo sparked industry interest and even some controversy. Even though growth for mobile bingo has not lived up to all expectations the future still looks bright for the mobile gaming sector.