Swedish Internet Bingo Market Expanding

Internet bingo operators are always looking for new markets where they can promote and offer their services and games. A few years ago the internet bingo industry expanded into the Scandinavian countries. Internet bingo was an instant hit in Sweden and later on in Denmark. In 2009 Svenskabingo.com launched their site and now they are a well-respected part of the Swedish internet gaming and bingo community. In Sweden it is common for internet bingo operators to advertise on television and in newspapers. Other operators in Sweden include Svenska Spel, Ladbrokes, Jackpot Joy and Maria Bingo.

Games at most Swedish internet bingo sites are available in Swedish and English. Most people throughout Scandinavia are multi lingual and speak several languages fluently. The Swedish bingo market has always been attractive. In the late 90’s bingo clubs earned about 2.2 billion Swedish Crowns annually and prize payouts were about 1.4 billion crowns. BingoLotto games are also extremely popular in Sweden. BingoLotto programs are hosted on Sundays on TV 4 and there are 40 shows annually.

The demographics of Swedish internet bingo players are similar to those in the UK and the US. The typical internet bingo player in Sweden is female. According to statistics in Sweden 8 out of 10 online bingo players are female, 4 of 10 of these are between 41–50 years old and 3 out of 10 are between 31-40 years old. 50% of Swedish internet bingo players play several times weekly. 4 out of 10 play for 100 Swedish Crowns or more and 41% of all Swedish bingo players use Aftonbladet.se as their homepage. Aftonbladet is a popular Swedish newspaper.

Sweden has one of the world’s highest computer literacy rates in the world. Broadband is available throughout the country, even north of the Arctic Circle. In the past Sweden was known for its tall blondes, safe cars and superior fighter jets. Today the country is also known for its regulated internet gaming industry. Swedish internet bingo and casino players are highly protected against fraud and other online scams. Sweden’s established infrastructure and millions of highly educated and affluent players make the country perfect for internet gaming. Recently one major gaming company announced the launch of platforms and applications that will work with most mobile devices expanding the Swedish market even further.