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Mar
12th

Facebook Reps to Discuss Real Money Gaming at Online Bingo Summit

Back in early August 2012 Facebook launched “Bingo and Slots Friendzy” in the British online gaming market. The launch of real money gaming reflects a policy change for Facebook in the UK. UK gaming operator and software developer Gamesys built the bingo and slots platforms. In a press release Jackpotjoy Managing Director Michael Saunders stated “As the UK’s leading online Instant Win and Bingo operator we are committed to extending our products to a wider adult audience, so we’ve reinvented our exclusive Bingo and Slots games to appeal to the UK Facebook community. This marks an exciting turning point for the industry and a milestone for the Gamesys business.”

Gaming experts believe that Facebook chose the UK for its launch of real money games because of the country’s mature and highly regulated internet gaming industry. Many feared that the new real money games on Facebook would contribute to the number of problem gamblers in the UK. Julien Codorniou, Facebook’s Head of European Gaming Partnerships, stated “There has been an online debate on whether social gaming can cause gambling addiction and we have also consulted with the UK charity GamCare, the leading provider of information, advice, support and free counseling for the prevention and treatment of problem gambling, and will be supporting their campaigns going forward.”

So far the move has been a successful one and worries that the games would adversely affect the internet bingo industry in the UK proved unfounded. In fact Facebook representatives will be on hand at this year’s Online Bingo Summit for the first time. Facebook and game developer Zynga both launched real money games in the UK. Zynga partnered with bwin.party digital entertainment to reach its goals. Facebook and Zynga have a long history together and recently decided to part ways.

At the Online Bingo Summit, which will take place in London on May 1st and 2ud, Facebook will be sending representatives to speak to attendees. Bruce Bale, EMEA gaming manager and Will Collins Strategic Partnership Manager will represent Facebook and speak at the summit. Recently Facebook has reached agreements with Jackpotjoy and 888 to host real money games on Facebook. Such partnerships have made investors realize that Facebook has serious real money gaming plans but wants to get it right the first time around.