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Apr
26th

Mobile Gaming Companies Hope to Enter US Market

Mobile gaming has increased in popularity in recent years. Some of the factors responsible for the astounding growth in the mobile gambling sector include more reliable 3G connections and increases in  WiFi availability. Today digital casinos receive more visitors than their brick and mortar counterparts. According to recently compiled statistics more mobile users access game applications than social media, news and music. 64% of all smart phone users play games daily. It is easy to see how profitable mobile gaming has become. According to BusinessDegree mobile device users are more likely to spend money on gaming applications than any other mobile apps.

A study by Juniper Research showed that in 2011 mobile gaming generated about $20 billion and predicts that the figure will rise to $100 billion by 2017. While mobile gaming has already overtaken land based casinos it is also set to overtake internet gambling. Andrew Daniels, Head of Mobile Gaming at BetFred, predicts that more players will access games on mobile devices than on desktop and laptop computers. Daniels predicted “This year will definitely be when mobile overtakes the web as the primary form of online sports betting and, in my opinion, 2013 will be the year of the tablet.” Experts say the smart phone industry will double by 2016. Smartphone and tablet devices will dominate the gambling industry.

Several companies that manufacture mobile casino games are eying the US market. Operators see new opportunities as states relax their gambling laws. Probability CEO Charles Cohen told reporters from Reuters that within two years half of the US population will live in a state or close to a state where they will be able to play casino games on their smart phones or desktop and laptop computers. Cohen was formerly a political speech writer and founded game manufacturer Probability in 2004. Cohen said his company is “getting a lot of interest from US companies.”

Mobile gambling is spreading globally. Cohen said his company plans to enter gaming markets in France, Spain, Sweden and Denmark. In the United States three states have passed laws legalizing internet gambling; Nevada, New Jersey and Delaware. Legalization is being discussed in California, Illinois and Pennsylvania. Nevada’s interactive gaming law allows companies in the state to offer online g services to nonresidents. The law could create a nationwide framework for internet gambling. Currently online gambling in Nevada will be limited to poker but other states plan to offer other games such as internet bingo. Once more states enter the interactive gaming market mobile gambling is sure to follow.