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Jul
25th

Bingo Operators Cash In on Royal Baby’s Birth

The birth of a royal baby in the UK has sparked a betting frenzy. Bookmakers in the UK have been busy taking bets for over a week prior to the new arrival. The birth will give some lucky punters a chance to win big money. Thousands of people bet when the baby would arrive. They are also betting on what the royal couple will name the baby and what color its hair will be. William Hill, one of Britain’s largest online bookmakers, has taken in more than £20,000 in royal baby related bets. The majority of bets are for less than £1.  Rupert Adams, a spokesman for William Hill, stated “Obviously the closer we get to the big day, the more interest we will see. He also said that most of the company expects most of the money to be bet on the baby’s name. People also bet on the baby’s weight and birth date.

Adams said before the birth that he hopes the couple keeps the baby’s name secret unlike when Prince William was born. He said William Hill lost big bucks in 1982 when Prince William’s name was leaked three days before he was born. The company lost nearly £10,000 and paid out £30,000. Even after the couple announced that the baby was a boy bets were still coming in. Joe Crilly, another spokesman for William Hill, told reporters “The money keeps pouring in for the royal baby. At £350,000 we have already far exceeded the amount we were predicting we would take in.” Another bookmaker, Betfair, said they have taken in about £350,000 and online bookmaker Paddy Power has almost £450,000.

Internet bingo sites are also cashing on the royal birth. Most bingo sites targeting the UK are offering players royal related promotions, bonuses, special games and tournaments. One major player in the British bingo industry hosted a special 90 ball bingo game with a jackpot of £806 for each line, a reference to the royal baby’s birth weight of 8lbs 6oz. Most summers business is relatively slow as people take advantage of the warm weather to go on holidays and engage in outdoor activities. The royal birth has been a boon for the internet bingo industry. It was the perfect excuse for operators to offer some of their best summertime promotions ever.

Business is booming and bookmakers have taken in £1.2 million ($1.8 million USD) from royalty related wagers. Gamblers and bookmakers had expected a girl after Kate accidentally said she may have a daughter. Some bookmakers stopped taking wagers on the baby’s sex after Kate’s remarks. A Ladbrokes spokesperson told reporters “Punters who believed it would be a boy have now collected over £100,000 worth of winnings.”