Atlantic City Casinos Announce Partnerships and New Security Measures

New Jersey casinos are scrambling to find online gaming companies that can provide them with the software and infrastructure to operate online gambling websites. Most European operators have years of experience in regulated gaming markets. To pass constitutional muster in New Jersey all gaming servers must be located in Atlantic City. There are 12 casinos in Atlantic City and most have announced partnerships with European gaming firms. The Tropicana Casino & Resort is the latest casino to announce a partnership with an online gaming partner to offer online gambling later this year. The Tropicana has partnered with Gamesys which operates the popular Jackpotjoy gaming site.

Tony Rodio, Tropicana’s president, told reporters “Gamesys has a proven track record in the U.K. of providing excellent products and customer service and we look forward to launching Tropicana’s Internet gaming business with them.” Noel Hayden, the CEO of Gamesys said the British company is eager to start New Jersey operations. Hayden stated “We have always sought ambitious partners and Tropicana Atlantic City is a great partner.” Casinos in Atlantic City are hurrying to form partnerships before online gambling becomes legal in the state. Legal online gambling will begin on November 26th but the date could be pushed back if regulators think the state is not ready.

Lisa Spengler, a spokeswoman for the state Division of Gaming Enforcement in New Jersey, said that all 12 Atlantic City Casinos “have identified an Internet gaming partner and either have entered into a contractual agreement with the partner or remain in negotiations.” Nine casinos have announced partnerships. Four casinos owned by Caesar’s Entertainment have formed a partnership with 888 Holdings. The upscale Borgata has a deal with Bwin Party. Resorts Casino has a deal with PokerStars and the Taj Mahal picked Ultimate Gaming.

It has been reported that Trump Plaza has a deal with Betfair, another British company. The Gold Nugget will use bally technologies. Michael Frawley of the Atlantic Club said “we are aggressively working with several companies on proposals and hope to make the final decision within the next two to three weeks. “So far the Revel casino has not announced its plans. New Jersey’s Division of Gaming Enforcement is beefing up security requirements. All players must go through a strict authentication process designed to weed out underage and problem gamblers. Regulators hope the new measures will prevent accounts from being compromised.