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Sep
8th

888 Ready For Return to American Interactive Gaming Market

In the United States internet bingo is in a legal grey area. While playing the game is not illegal it is against the law for any bank, credit card company or third party payment processor to process and transactions related to online gambling. Shortly after the law was passed banning the processing of transactions executives for a major online payment processor were arrested while traveling through the United States. The men were forced to pay extortionate fines and the funds of thousands of Americans were frozen for months. Despite the laws Americans continue to play online bingo at offshore websites. Most use pre-paid credit cards and some are considering a switch to the cyber currency known as bitcoin. For players in several states legal online bingo may be coming soon.

So far three states have legalized online gambling; Nevada, New Jersey and Delaware. For the time being Nevada is limiting online gambling options to poker only but that could change in the future. In Delaware and New Jersey players will have a wider selection of games to choose from. Many European gaming companies are keeping a close eye on the US interactive gaming market. 888 Holdings is one of these operators. 888 was founded in 1997 and since then has operated several high profile gaming sites. The company has several operations including poker, internet bingo, sports betting and casino games. Shortly after the passage of UIGEA 888 Holdings announced that the company was banning American players.

Since then the company has been operating in Europe and is based in the tax haven of Gibraltar. 888 Holdings is ready for a triumphant return to the American interactive gaming market. 888 has partnered with US casino operator Caesar’s Entertainment and will most likely provide online infrastructure and games to two of the four Atlantic City casinos operated by Caesar’s. Caesar’s operates the casinos under the names of Bally, Harrah’s, Showboat and Caesar’s. In Nevada 888 will partner with Caesar’s branded WSOP.com. The project has been delayed by regulatory issues but insiders say the site will go live soon.

888 has made its presence felt in Delaware. Delaware plans to go live in late October. 888 is the primary vendor in a partnership with Williams Interactive and Scientific Games Corporation. 888 is well positioned in the three states that have legalized online gambling. 888 CEO Brian Mattingley told reporters that the company is watching developments in Florida, New York and California very closely.